Users will soon have a updated setting that permits them to reduce the quantity of AI-created videos appearing in their streams. This move comes as the platform disclosed that it currently hosts in excess of 1 billion content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a widespread release. This development aligns with a increase in AI content, fueled by new content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the fastest-growing channels on another major platform primarily display AI-generated videos. A significant portion of this material is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is frequently illogical or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, including AI artwork to educational videos, and we want to offer the community the ability to see more or less of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The service disclosed that there are presently 1.3 billion videos on its app identified as AI-generated. Collectively, more than 100 mn media items are added to the platform daily, making AI content a relatively small part of its complete catalog.
User Control Features
Members will be capable of decrease or raise the amount of artificial media they see by opening the “manage topic” option in the application and picking AI-made media. Other topics that can already be controlled under the tool cover politics, style, aesthetics, and movement.
Platform Guidelines
TikTok’s policies require content makers to label “realistic” artificially created content, and it forbids harmful fake videos of public figures or emergencies. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
In addition, the service will now add an artificially created watermark to content made using its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This step is designed to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The company is also establishing a two million dollar awareness program for professionals and groups to produce learning resources about using AI responsibly. This program will assist charitable organizations specializing in educating programming and robotics.
Platform Protection
TikTok has supported its moderation strategy, following discussion over plans to make redundant hundreds of review team members in the UK. It is expected to eliminate 439 jobs in its user protection team in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it is viewed by staff. The company reported a notable drop in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
